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Privacy policy
Last updated: November 7, 2026
HomeGuard is run by [Agency legal name] ("we", "us"). We are an independent insurance agency in Florida. This policy explains what we collect when you use this site, how we use it, and what choices you have.
What we collect
You give us this when you fill out the quote form:
- Whether you own a home, and your mortgage balance range
- Your age range and whether you use tobacco
- Who you want to cover
- Your ZIP code, first and last name, mobile phone number and email address
- Your consent to be contacted, with the exact words you agreed to
We also collect some data automatically:
- Your IP address, browser type (user agent) and the time of your visit
- Your approximate city and region, based on your IP address
- Ad click IDs (such as fbclid and gclid) and UTM tags from the link you clicked
- Cookie IDs from ad tools, such as the Meta cookies _fbp and _fbc
- Pages you view and actions you take on this site
If you book a call, our scheduling tool collects the details you enter there. If you reply to our texts or call us, we keep a record of that contact.
How we use it
- To give you a mortgage protection quote
- To call, text and email you about your quote and your options
- To book and confirm appointments
- To keep proof of your consent
- To measure and improve our ads and our site
- To stop fraud and keep the site secure
- To follow the law
Who we share it with
- Licensed agents. The agents who contact you about your quote get your details.
- Our CRM and service providers. We store leads on Cloudflare. We send them to our CRM and lead management system. We use Twilio to send texts and a scheduling tool (Calendly or Cal.com) to book calls. These companies may only use your data to serve us.
- Ad platforms. Our pixels and server tools send data to Meta (Pixel and Conversions API), TikTok, Snapchat and Google (Google Ads and Google Analytics 4). This can include your IP address, browser data, cookie IDs, ad click IDs and form events. It can also include contact details in hashed form. We use it to measure ads and to show our ads to you and to similar people.
- Insurance carriers. We share your details with a carrier only if you apply for coverage.
- Legal reasons. We may share data to follow the law, answer a court order or regulator, protect our rights, or if our business is sold.
We do not sell, rent or share your mobile phone number or SMS consent with third parties or affiliates for their marketing purposes. Mobile information is never shared with third parties for their marketing.
We do not sell personal information for money.
Texts and calls
When you check the consent box on our form, you agree that HomeGuard and its licensed agents may call and text you about insurance at the number you gave. This can include autodialed calls and texts, prerecorded voice and AI voice. We send a confirmation text right after you submit the form. We may then text and call you about your quote.
- Message frequency varies.
- Message and data rates may apply.
- Reply STOP to cancel at any time. Reply HELP for help.
- Carriers are not liable for delayed or undelivered messages.
- Consent is not a condition of buying anything.
We do not sell, rent or share your mobile phone number or SMS consent with third parties or affiliates for their marketing purposes.
Cookies and ad tracking
We use cookies, pixels and similar tools to run the site, measure results and run ads. You can limit them:
- Change your browser settings to block or delete cookies. Some parts of the site may stop working.
- Meta: facebook.com/adpreferences
- Google: myadcenter.google.com
- TikTok: tiktok.com/setting/ads
- Snapchat: accounts.snapchat.com/accounts/ad_preferences
- Industry opt-out tools: optout.aboutads.info
If your browser sends a Global Privacy Control signal, we treat it as a request to opt out of sharing for ads where the law requires.
How long we keep data
We keep lead data only as long as we need it for the purposes above, to keep proof of consent, and to meet legal and record-keeping rules for insurance. When we no longer need it, we delete it or remove your identity from it.
Security
We use reasonable safeguards, such as encrypted connections and limited access. No system is perfectly secure, so we cannot promise absolute security.
Children
This site is for adults age 18 and over. We do not knowingly collect data from anyone under 18. If you think a child gave us data, contact us and we will delete it.
Florida and other state rights
Depending on where you live, you may have the right to know what personal information we hold, get a copy, correct it, delete it, and opt out of its sale or sharing for targeted ads. You will not be treated unfairly for using these rights. We will answer within the time the law allows. We may need to confirm who you are first. An authorized agent may send a request for you.
Some insurance data is covered by other laws and may be exempt from some of these rights. If we cannot act on a request, we will tell you why.
Your choices
- Stop calls and texts. Reply STOP to any text. Or tell any agent on a call, or email us.
- See or delete your data. Email privacy@example.com or call (800) 555-0123.
- Do Not Sell or Share My Info. Email privacy@example.com or call (800) 555-0123 and say "Do Not Sell or Share My Info". We will stop sharing your data with ad platforms for ads.
- Limit ad cookies. Use the links in the cookies section above.
To be plain: we do not sell your personal information for money.
Changes to this policy
We may update this policy. We will post the new version here with a new date. If a change is major, we will tell you in a way the law requires.
Contact us
[Agency legal name]
[Address]
Email: privacy@example.com
Phone: (800) 555-0123